Blog
Writing on game development, publishing and ads.
20.10.2026 · 2 min read
How does a game idea pass a publisher test?
In hypercasual and hybrid-casual games, an idea's fate is often decided by a test that lasts a few days. What do CPI, retention and playtime tell us?
- #game development
- #publishing
- #KPI
20.10.2026 · 2 min read
What does AI speed up in game development?
I use AI tools every day. What really got faster, the decisions that still belong to people, and my own rules.
- #AI
- #game development
- #Unity
20.10.2026 · 2 min read
A checklist before publishing to the App Store and Google Play
The moment a game is finished is the moment publishing begins. What to check before uploading, from accounts to the store page.
- #App Store
- #Google Play
- #ASO